Most programmers start off good at building and bad at marketing. These videos will correct that. I teach everything I've learned in growing Oxbridge Notes from an MVP no-one knew about to a business reaching over $30k/month revenue. As a programmer myself, I focus on marketing techniques that leverage tech skills for scalable/automatable marketing. Therefore I'll teach mass SEO, how to online advertise profitably, how to leverage Analytics to evaluate your effectiveness, what email marketing campaigns to use to double customer lifetime value, how to AB test conversion optimizations, and much more.
We take a look at the main flows through a web application I've been running for over ten years, OxbridgeNotes. You'll see each side of this marketplace, along with its admin area. You'll visit Google Analytics to see the traffic figures, and afterwards we'll return to the command line and analyze the codebase size, showing off some handy tools in the process.