Business Screencasts

Episodes

Ep #1. Bird's Eye View of a Profitable Web App

We take a look at the main flows through a web application I've been running ...

Ep #3. MVP & Origin Story

I'll show you how I came up with the idea for my online business, show just h...

Ep #8. SEO Strategies For Web Apps - Part I

This episode goes through some of the strategies I used to get north of 200k ...

Ep #9. SEO Strategies For Web Apps - Part II

This video continues where Part I left off. Here I talk about managing the li...

Ep #26. How To Use Google Analytics I: Ecommerce & UTM

I begin by explaining Google Analytics channel groupings (direct vs paid vs s...

Ep #27. Google Analytics II: Demographics & Customer Lifetime Value Reports

Using my own business's data, I'll demo 3 actionable Google Analytics reports...

Ep #28. Google Analytics III: Location, Device & Browser Reports

Today we use various Google Analytics reports to answer some critical marketi...

Ep #29. Google Analytics IV: Content Drilldown, Checkout Behavior, and Benchmarking Reports

Today we're going to focus on an advanced Analytics report that's gonna take ...

Ep #30. The 6 Fundamental Principles of Paid Advertising

This is the first - and most fundamental - of my videos about paid advertisin...

Ep #31. Google Analytics V: Events, Goals, Referrals Reports

In this episode, you'll start by learning how the Google Analytics referrals ...

Ep #32. Google Analytics VI: Adwords, ROAS, Treemaps

The Google Ads Keywords reports helps you in your quest to find a paid market...

Ep #33. Google Analytics VII: Search Terms, Time Lag, Users Flow Reports

Does your website have an on-site search? You can harvest these queries in th...