Advertising Screencasts

Episodes

Ep #30. The 6 Fundamental Principles of Paid Advertising

This is the first - and most fundamental - of my videos about paid advertisin...

Ep #36. Google AdWords I: Get 1000s of Keyword Ideas with the Keyword Planner

In this episode, we'll come up an advertising hypothesis (keywords+country) b...

Ep #37. Google AdWords II: Ad Group Cost Forecasts with the Keyword Planner

Today I'll show you how to use AdWords Keyword Planner to guestimate the pric...

Ep #38. Google AdWords III: The Five Kinds of Keyword Match Types

Today I introduce the five keyword match types available in Google AdWords: b...

Ep #39. Basics of Advert Copywriting: 4 Psychological Principles

Using lots of real-world example adverts, I'll distill my experiences writing...

Ep #40. How to Write an Advert I: Image and Headline

The image and the headline are the two most important components of an online...

Ep #41. How to Write an Advert II: Copy and URL

Learn all about how advertisers use everything from capitalization, to emojis...

Ep #42. Workflows for Optimizing Ad Copy, and Intro to Statistical Significance

Taking inspiration from Darwin, I outline a workflow for making advertisement...